| 浅谈体验式教学——销售竞赛在销售管理实践教学中的应用 |
| |
| 引用本文： | 米锐,罗希莹.浅谈体验式教学——销售竞赛在销售管理实践教学中的应用[J].价值工程,2013(35):258-259. |
| |
| 作者姓名： | 米锐 罗希莹 |
| |
| 作者单位： | 昆明医科大学,昆明650500 |
| |
| 摘 要： | 由于《销售管理》是一门实践性很强的课程,在教学中需要通过体验式教学来让学生理解知识、体会销售技巧并最终提高销售管理实操能力。本文作者设计了"销售竞赛"应用于《销售管理》的实践教学环节,起到了较好的教学效果。
|
| 关 键 词： | 体验式教学 销售竞赛 销售管理 教学方法 |
Application of the Experiential Teaching-Sales Contest in Sales Management Teaching Practice |
| |
| MI Rui;LUO Xi-ying.Application of the Experiential Teaching-Sales Contest in Sales Management Teaching Practice[J].Value Engineering,2013(35):258-259. |
| |
| Authors: | MI Rui;LUO Xi-ying |
| |
| Institution: | MI Rui;LUO Xi-ying( Kunming Medical University, Kunming 650500, China ) |
| |
| Abstract: | As Sales Management is a highly practical course, it is necessary to help students understand the knowledge and marketing skills and improve their operable ability through experimental teaching. In this paper, the author designed a ＂sales contest＂ used in practice teaching of Sales Management, which has a good teaching effect. |
| |
| Keywords: | experiential teaching sales contest sales management teaching methods |
| 本文献已被 维普 等数据库收录！ |
