| 浅谈体验式教学——销售竞赛在销售管理实践教学中的应用 |
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| 引用本文： | 米锐,罗希莹. 浅谈体验式教学——销售竞赛在销售管理实践教学中的应用[J]. 价值工程, 2013, 0(35): 258-259 |
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| 作者姓名： | 米锐 罗希莹 |
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| 作者单位： | 昆明医科大学,昆明650500 |
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| 摘 要： | 由于《销售管理》是一门实践性很强的课程,在教学中需要通过体验式教学来让学生理解知识、体会销售技巧并最终提高销售管理实操能力。本文作者设计了"销售竞赛"应用于《销售管理》的实践教学环节,起到了较好的教学效果。
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| 关 键 词： | 体验式教学 销售竞赛 销售管理 教学方法 |
Application of the Experiential Teaching-Sales Contest in Sales Management Teaching Practice |
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| MI Rui;LUO Xi-ying. Application of the Experiential Teaching-Sales Contest in Sales Management Teaching Practice[J]. Value Engineering, 2013, 0(35): 258-259 |
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| Authors: | MI Rui LUO Xi-ying |
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| Affiliation: | MI Rui;LUO Xi-ying( Kunming Medical University, Kunming 650500, China ) |
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| Abstract: | As Sales Management is a highly practical course, it is necessary to help students understand the knowledge and marketing skills and improve their operable ability through experimental teaching. In this paper, the author designed a ＂sales contest＂ used in practice teaching of Sales Management, which has a good teaching effect. |
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| Keywords: | experiential teaching sales contest sales management teaching methods |
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