| 新媒体背景下卷烟市场监管模式研究 |
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| 引用本文： | 孙力君,周金迎. 新媒体背景下卷烟市场监管模式研究[J]. 价值工程, 2013, 0(35): 148-149 |
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| 作者姓名： | 孙力君 周金迎 |
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| 作者单位： | [1]德州市烟草专卖局（公司）,德州253000 [2]平原县烟草专卖局（营销部）,平原253100 |
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| 基金项目： | 基金项目：山东省社会科学规划研究项目（11CGLZ07、12CGLZ10）. |
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| 摘 要： | 本文从探索新媒体形势下专卖市场监管出发,结合行业当前形势,分析了目前专卖市场监管存在的问题和原因,提出了新媒体形势下市场监管的措施和办法,从而为实现"卷烟上水平"提供强有力的保障。
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| 关 键 词： | 创新 市场监管 新媒体 模式 |
On Cigarette Market Supervision Mode in the New Media Situation |
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| SUN Li-jun; ZHOU Jin-ying. On Cigarette Market Supervision Mode in the New Media Situation[J]. Value Engineering, 2013, 0(35): 148-149 |
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| Authors: | SUN Li-jun ZHOU Jin-ying |
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| Affiliation: | SUN Li-jun; ZHOU Jin-ying(①Dezhou City Tobacco Monopoly Bureau(Company),Dezhou 253000, China ;②Pingyuan County Tobacco Monopoly Bureau(Sales Department),Pingyuan 253100,China) |
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| Abstract: | In this article, setting out from monopoly market regulation under the new media situation, and based on the current situation, the current problems existing in the monopoly market regulation were analyzed, then the measures and methods of market regulation in the new media situation were put forward so as to provide a strong guarantee for achieving level on cigarette. |
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| Keywords: | innovation market regulation new media model |
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