| Abstract: | Abstract This paper concludes a two-part study on a content analysis of Canadian university consumer studies courses offered in human ecology, home economics or related programmes. Phase 1 of the study profiles the programmes, professors, students and the results of a content analysis of these courses. This companion research examines the inferred level of learning associated with consumer concepts in the course outlines. Instructors were choosing verbs associated with knowledge and comprehension rather than application, analysis, synthesis or evaluation. Implications regarding the appropriateness of these courses to prepare graduates for consumer-related careers are discussed. Lessons to be learned from the Canadian experience are tendered, especially the need for critical theory, a systems of actions perspective and an ethical, value-based approach in consumer studies courses. |
