Narcissistic rhetoric and crowdfunding performance: A social role theory perspective |
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| Authors: | Aaron H Anglin Marcus T Wolfe Jeremy C Short Aaron F McKenny Robert J Pidduck |
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| Institution: | 1. Department of Management, Entrepreneurship, and Leadership, Neeley School of Business, Texas Christian University, 2900 Lubbock Avenue, Fort Worth, TX 76109, United States;2. Division of Entrepreneurship & Economic Development, Price College of Business, University of Oklahoma, 307 W. Brooks - Rm. 206, Norman, OK 73019-0450, United States;3. Division of Management & International Business, Price College of Business, University of Oklahoma, 307 W. Brooks - Rm. 206, Norman, OK 73019-0450, United States;4. Department of Management, College of Business Administration, University of Central Florida, 12744 Pegasus Drive, Orlando, FL 32816, United States |
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| Abstract: | Drawing from clinical and organizational narcissism research, we develop a novel measure of narcissistic rhetoric, investigating its prevalence in a sample of 1863 crowdfunding campaigns. An experiment using 1800 observations further validates our measure and confirms our hypothesized inverted-U relationship between narcissistic rhetoric and crowdfunding performance. Leveraging social role theory, we explore sex, sexual orientation, and race as potential moderators of this relationship. Moderation tests reveal LGBTQ entrepreneurs generally yield greater performance when using narcissistic rhetoric than heterosexuals while racial minorities underperform Caucasians using narcissistic rhetoric. Our findings suggest successful crowdfunding campaigns must balance narcissistic rhetoric with entrepreneurs' perceived social roles. |
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| Keywords: | Narcissism Crowdfunding Social role theory Content analysis |
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