关于南京景区(点)门票价格的调研与思考

景区(点)门票价格是景区游览消费中的重要构成,直接影响游客的人均花费,2012年时逢景区门票的第二个"3年解禁",很多景区开始了新一轮的门票价格调整浪潮。南京是我国著名的旅游城市,景区(点)分布密集。相比较其他城市旅游景区票价跨入"百元时代",南京依然停留在"两位数时代"。南京景区的门票价格影响着旅游业各要素间的相互关系,对南京旅游业的发展规模以及发展速度有一定的影响,此外,其价格水平、管理办法等方面在全国旅游业也有着较强的示范效应。

Investigation and Consideration of the Ticket Price on Nanjing Spot

The ticket price is an important component in the consumption of scenic tours,and a direct impact on the per capita spending of visitors,the 2012 comes just as scenic spots,the second 3 years of lifting the ban,many scenic spots opened the beginning of a new round of tickets The price adjustment on the wave.Nanjing is a famous tourism city in China,areas(spots) densely distributed.Compared to other cities tourist attractions fare into the "hundred times",Nanjing remained at double-digit era.Nanjing’s major scenic ticket prices affect the mutual relations between the various elements of the tourism impact on the development of tourism in the scale and pace of development in Nanjing,its price level,the management approach in the national tourism industry has a strong demonstration effect.