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Relationship management for innovation: the central role of communication in australia's participation in two hi-tech industries
Authors:Harry Irwin  Elizabeth More  Mike McGrath
Affiliation:1. University of Western Sydney , Nepean, PO Box 10, Kingswood, 2747, Australia E-mail: h.irwin@uws.edu.au;2. Director, Graduate School of Management , Macquarie University , 2109, Australia E-mail: Elizabeth.More@mq.edu.au;3. Deputy Director, Commonwealth Scientific Industrial Research Organisation-Macquarie University Joint Research Centre for Advanced Engineering Systems , Macquarie University , 2109, Australia E-mail: mmcgrath@mpce.rnq.edu.au
Abstract:Individuals make decisions about whether innovations are adopted and transferred to new uses or locations. This Paper argues that relational competence Is critical for innovation management and technology transfer and that personal communication, formal and informal, is the core component in such competence. It shows how “close ties” and communication are critical to innovation, particularly given the changing nature and role of technolop management in the context o f rapidly increasing globalization. This is illustrated with reference to the communication in he mindset and practice of technology partnering in Australia's participation in the aerospace and telecommunications industries.
Keywords:
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