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Valuing Short-Term Study Abroad in Business
Authors:Chung-Ping A Loh
Institution:1. Department of Economics and Geography, Coggin College of Business , University of North Florida , Jacksonville , Florida , USA cloh@unf.edu
Abstract:Short-term study abroad courses often claim to provide a unique experience for students, but it is not clear how the value translates into a dollar amount. The paper uses the contingent valuation method to assess participating students' pre- and post-trip perceived dollar value of their study abroad courses at an AACSB accredited business school. We identify a number of benefits associated with the maximum willingness to pay and find that the maximum willingness to pay exceeds the actual cost of the trip, sometimes by a large margin. In addition, we offer a set of learning objectives appropriate to business study abroad courses.
Keywords:Study abroad  International education  Contingent valuation  Willingness to pay
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