Valuing Short-Term Study Abroad in Business |
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Authors: | Chung-Ping A Loh |
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Institution: | 1. Department of Economics and Geography, Coggin College of Business , University of North Florida , Jacksonville , Florida , USA cloh@unf.edu |
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Abstract: | Short-term study abroad courses often claim to provide a unique experience for students, but it is not clear how the value translates into a dollar amount. The paper uses the contingent valuation method to assess participating students' pre- and post-trip perceived dollar value of their study abroad courses at an AACSB accredited business school. We identify a number of benefits associated with the maximum willingness to pay and find that the maximum willingness to pay exceeds the actual cost of the trip, sometimes by a large margin. In addition, we offer a set of learning objectives appropriate to business study abroad courses. |
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Keywords: | Study abroad International education Contingent valuation Willingness to pay |
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