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Strategic adjustment between innovation and production: generation of integrated archetypes in Spanish service firms |
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| Authors: | Dioni Elche Hortelano Ángela González Moreno |
| Institution: | 1. Universidad de Castilla-la Mancha dioni.elche@uclm.es;3. Universidad de Castilla-la Mancha |
| Abstract: | This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of service firms in Spain. It employs the integrated archetypes approach to analyse a dataset of unique, manually collected, firm responses. The results highlight differences in behaviour patterns underpinning both kinds of strategic decisions and, coherent with alignment theory, differential firm performance. |
| Keywords: | technology and innovation studies innovation strategy service industry competitiveness |