Enhancing innovation through learning: the roles of market orientation and interorganisational knowledge stores |
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| Authors: | Shyh-Rong Fang Shu-Mi Yang Chueh-Chu Ou |
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| Affiliation: | 1. Department of Marketing and Distribution Management , Hsiuping University of Science and Technology , Taichung , Taiwan;2. Department of Marketing Management , Central Taiwan University of Science and Technology , Taichung , Taiwan;3. Department of Business Administration , National Chung Hsing University , Taichung , Taiwan |
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| Abstract: | Drawing on the organisational learning theory, this study regards market orientation as a market-based learning and seeks to advance insight into how market orientation and interorganisational knowledge stores together affect different types of innovation. Our findings from a sample of 246 manufacturing firms provide supporting evidence for the positive effect of market orientation on both explorative and exploitative innovation. The effect of market orientation on innovation gets amplified when firms possess large amount of interorganisational knowledge, demonstrating the synergistic effect produced by different types of learning which is less known. This study, therefore, sheds light on the under-researched area of literature surrounding the interaction between different learning activities and the roles of knowledge from different sources on firm innovation. |
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| Keywords: | market orientation interorganisational knowledge stores explorative innovation exploitative innovation |
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