Teaching Media and Methods in Marketing: European and North American Universities |
| |
Authors: | Natalia Vila |
| |
Affiliation: | Department of Marketing , University of Valencia , Valencia, Spain |
| |
Abstract: | This article aims to examine the most widely used teaching media and methods in university education. To achieve this objective, international research has been carried out among 135 marketing teachers from North American and European universities. The study shows that North American teachers use more traditional media and participatory methods than European teachers. |
| |
Keywords: | media methods university marketing North America Europe |
|
|