User behaviour in QR mobile payment system: the QR Payment Acceptance Model

The main goal of our research is to analyse users’ acceptance of Quick response (QR) code mobile payment systems, considering the population's widespread use of mobile devices. A comprehensive review of the scientific literature has justified the development of a behavioural model that explains intention to use of mobile payment via QR. To this end, the authors have carried out a study through an online survey to a national panel of Internet users. The results show that attitude, innovation and subjective norms are determinants of the future intention to use this technology. The conclusions and implications for management provide alternatives for companies to promote this new business by means of the new technical developments. This paper is a pioneer study of intention to use with mobile payment via QR. Classic variables from the Technology Acceptance Model (TAM), as well as variables from other recent studies, were used as models for this research (compatibility, security, personal innovation and individual mobility).