| 我国互联网保险商业模式的案例分析及启示 |
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| 引用本文： | 韩胜男.我国互联网保险商业模式的案例分析及启示[J].长春金融高等专科学校学报,2019(1):30-35. |
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| 作者姓名： | 韩胜男 |
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| 作者单位： | 长春金融高等专科学校 金融学院,吉林 长春,130028 |
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| 基金项目： | 长春金融高等专科学校"十三五"科研资助项目;吉林省金融文化研究中心课题 |
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| 摘 要： | 我国的互联网保险商业模式主要有官方网站模式、第三方电子商务平台模式、网络代理模式、专业互联网保险公司模式及互联网保险定制平台模式。不同模式下的互联网保险有其自身发展的特点,各互联网保险机构应抓住互联网保险的发展浪潮,探索适合自己的发展路径,基于互联网用户的属性进行精准定位,以优质的用户体验和丰富的保险产品吸引用户,不断提升用户粘性,增强品牌的公信力。
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| 关 键 词： | 互联网保险模式 用户体验 用户粘性 品牌公信力 |
Case Analysis and Enlightenment of China's Internet Insurance Business Model |
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| HAN Sheng-nan.Case Analysis and Enlightenment of China's Internet Insurance Business Model[J].Journal of Changchun Finance College,2019(1):30-35. |
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| Authors: | HAN Sheng-nan |
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| Institution: | (School of Finance,Changchun Finance College,Changchun 130028,China) |
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| Abstract: | China's internet insurance business model mainly includes official website model, third-party ecommerce platform model, network agent model, professional internet insurance company model and internet insurance customization platform model. Internet insurance under different modes has its own characteristics of development. Internet insurance institutions should seize the development opportunities of internet insurance and explore its own development path, they should be precisely positioned based on the attributes of internet users, attract users with high- quality user experience and rich insurance products, constantly enhance user stickiness and brand credibility. |
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| Keywords: | internet insurance model user experience user stickiness brand credibility |
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