Observational data collection methods for services marketing: An overview |
| |
| Authors: | Stephen J. Grove Raymond P. Fisk |
| |
| Affiliation: | (1) Clemson University, Clemson, USA;(2) University of Central Florida, Florida, USA |
| |
| Abstract: | Applications of observational data collection methods to services marketing research are explored. Three key dimensions that distinguish the various forms of observational methods are presented. General applications of observational research to services marketing phenomena are posited. Specific applications of observational research to services quality are suggested. Issues concerning the implementation of direct human observation are considered. |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
