| 创服务品牌增强零售业的核心竞争力 |
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| 引用本文： | 高世宁. 创服务品牌增强零售业的核心竞争力[J]. 税务与经济, 2005, 0(2): 79-80 |
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| 作者姓名： | 高世宁 |
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| 作者单位： | 长春税务学院,工商系,吉林,长春,130021 |
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| 摘 要： | 中国零售业发展面临国内竞争国际化、国际竞争国内化的挑战，零售业获得永久竞争力的最有效措施是创服务品牌。零售业创服务品牌应从提高服务品质、创星级服务、推出“非常服务”、超出顾客期待等方面入手，同时应加强品牌管理。
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| 关 键 词： | 零售业 中国 核心竞争力 服务品牌 经营理念 服务质量 |
| 文章编号： | 1004-9339(2005)02-0079-02 |
| 修稿时间： | 2004-05-09 |
Create Service Brand: The Core Competition of Retail Business |
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| GAO Shi-ning. Create Service Brand: The Core Competition of Retail Business[J]. Taxation and Economy, 2005, 0(2): 79-80 |
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| Authors: | GAO Shi-ning |
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| Abstract: | The development of China's retail business is facing the internationalization from the domestic competition,the challenge of the nationalization from the international competition.The best effective measure for the retail business to obtain the permanent competition is to creat service brand.The way to realize it is to improve the quality of service and to creat the best service,to advocate"special service",to exceed the expectation of the customers and to strengthen the management of the brand. |
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| Keywords: | service brand retail business competition |
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