入境旅游服务质量提升的模型再构——基于服务科学的研究

文章在概述研究构想的基础上,首先,收集和分析游客的旅游行为数据,并尝试从国外游客的角度,即换位思考的形式对旅游资源的魅力度和吸引度进行再评价;其次,运用制造业商品零件化生产和再组合理论,阐述为能够在短期内创造出具有魅力和丰富多彩内容的旅游服务而提升旅游商品质量的开发过程;最后,通过运用这种方法而制定出旅游计划方案并唤起人们的旅游需求。其宗旨就是积累有关游客主动参与型服务构成的科学见解,并更好地、有针对性地满足每一位游客的异质性和多样性,即个性化服务。

The Restructure of Model for Enhancement of Tourism Service Quality for Foreign Tourists Visiting China-Based on the Research of Service Science

On the basis of an overview of research ideas,the paper,firstly,collects and analyses travel behavior data of tour-ists,and tries from the perspective of foreign tourists,namely in the form of empathy’to revaluate fascination and attractive-ness of the tourism resources. Secondly,it explains the process of enhancing the tourism commodities in the short term to cre-ate a travel service with charming and colorful contents. Thirdly,the paper makes travel plans to arouse people’s travel needs by applying this method. The purpose is to accumulate scientific insights about tourists’active participation,and better target-ed meet the heterogeneity and diversity of each visitor,namely personalized service.