| 两个销售商Bertrand竞争下的供应链需求信息共享 |
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| 引用本文： | 朱敏茹,汪贤裕. 两个销售商Bertrand竞争下的供应链需求信息共享[J]. 物流技术, 2007, 26(10): 88-90,108 |
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| 作者姓名： | 朱敏茹 汪贤裕 |
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| 作者单位： | 四川大学,工商管理学院,四川,成都,610064 |
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| 摘 要： | 考虑包含一个上游制造商和两个下游销售商的单周期供应链系统。销售商销售不同质的产品且分别拥有关于需求的私有信息。他们之间进行基于价格的Bertrand竞争。建立了三阶段博弈模型，并计算出均衡结果。最后通过模型结果分析需求信息共享前后期望利润的变化，提出了制造商激励销售商其享需求信息的策略。结果表明销售商的需求信息共享在一定条件下是可以很好地实现的。
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| 关 键 词： | 供应链 信息共享 Bertrand竞争 均衡 |
| 文章编号： | 1005-152X（2007）10-0088-03 |
| 收稿时间： | 2007-08-20 |
| 修稿时间： | 2007-08-20 |
SC Demand Information Sharing between Two Distributors under the Bertrand Competition |
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| ZHU Min-ru,WANG Xian-yu. SC Demand Information Sharing between Two Distributors under the Bertrand Competition[J]. Logistics Technology, 2007, 26(10): 88-90,108 |
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| Authors: | ZHU Min-ru WANG Xian-yu |
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| Affiliation: | School of Business Management, Sichuan University, Chengdu 610064, China |
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| Abstract: | Under the condition of an upper stream manufacturer and two distributors who sell different products, hold private demand information and carry out price-based Bertrand competition, the paper establishes a three-stage game theory model, gets equilibrium result and puts forward such a tactics as sharing demand information between manufacturer and distributors. |
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| Keywords: | supply chain information sharing Bertrand competition equilibrium |
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