柳宗元"明而诚"的商贸观

唐代的文学家柳宗元以文学手段描写了商贾市人正反两面典型形象．对诚信的宋清之类的普通商人进行了讴歌,对那些唯利是图之“另类市人”进行了无情讽刺与鞭挞。柳宗元还主张廉吏行商,从而进一步倡导了“明而诚”的商贸观。这给我们提供了十分有益的思想借鉴。

LIU Zong-yuan's Business and Trade Sense of Intelligence and Honesty

Liu Zongyuan,a well-known literary writer in the Tang Dynasty,described a typical image of businessmen's positive and negative sides in a literary way.He eulogizedthe ordinary businessmen such as Song Qing.Meanwhile,he mercilessly castigated and satarized those"extraordinary businessmen"who put profit-making first.Besides,Liu Zongyuan held view that those who were honest in performing their official duties should do business.Thus,he advocated that businessmen should establish a business and trade sense of intelligence and honesty,which can be used for benefitial reference spiritually.