| Abstract: | Recent developments in the personal and home computer marketplace have raised questions about the effectiveness of current product strategies. In this article, Alladi Venkatesh and Nicholas Vitalari focus on the home computer market which continues to evolve in different ways. Specifically, they identify five technologically oriented product strategies, the electronic game technology strategy, the children's educational focus strategy, the office technology transfer strategy, the consumer electronic interchange strategy, and the home information systems strategy. The authors feel that the home information systems strategy may have the best long-run potential for success because it comes closest to meeting the needs of the changing household. |
