首页 | 本学科首页   官方微博 | 高级检索  
     

浙商竞争优势的主观要件及其逻辑构造
引用本文:张宗和. 浙商竞争优势的主观要件及其逻辑构造[J]. 商业经济与管理, 2006, 0(10): 3-8
作者姓名:张宗和
作者单位:浙江工商大学,浙江,杭州,310018
摘    要:浙商的竞争优势主要不在物质条件而在主观要素。本文对经久不衰的浙商竞争优势的主观成因作了深入阐释。文章指出:求富意识、创新意识和学习意识是浙商竞争优势精神体系的主要构件,在这个精神体系内,三大要件是内生性的,因相互产生的正向效应不断强化。求富意识是创新意识和学习意识的产生之源,创新意识是使求富意识现实化的桥梁和学习意识产生的前提,学习意识不仅增加了创新的持久力,而且提升了学习主体的精神境界和开阔了视野,进一步强化了竞争优势,从而构建起一个无穷上限的发展模式。贯穿整体构造的则是浙商实事求是的精神,其基点是顺应人性,道法自然。

关 键 词:浙商  竞争优势  主观要件
文章编号:1000-2154(2006)10-0003-06
收稿时间:2006-09-02
修稿时间:2006-09-02

The Subjective Conditions and Logistic Structure of Zhejiang Merchants'''' Competitive Advantage
ZHANG Zong-he. The Subjective Conditions and Logistic Structure of Zhejiang Merchants'''' Competitive Advantage[J]. Business Economics and Administration, 2006, 0(10): 3-8
Authors:ZHANG Zong-he
Affiliation:Zhejiang Gongshang University, Hangzhou 310018, China
Abstract:Zhejiang merchants' competitive advantage primarily depends not upon physical conditions but upon subjective elements.The article provides a profound analysis of the subjective origin of Zhejiang merchants' competitive advantage which is evergreen.This article points out that the sense of demanding wealthy, the sense of innovation and the sense of learning are the major conditions of mental system of Zhejiang merchants' competitive advantage.In this mental system,three conditions are endogenous and they intensify each other continuously and positively.The sense of demanding wealthy is the source of the other two senses,and the sense of innovation is the bridge of realization of the sense of demanding wealthy,and is also the premise of the sense of learning producing.The sense of learning not only raises the endurance of innovation,but enhances the moral stature of the learning subjects and broadens their views,further strengthening the competitive advantage.Thus it constructs a development mode which has an infinite upper limit.The spirit of seeking truth from facts runs through the whole structure,and its basic issues are complying with humanity as well as about the Tao way follows nature.
Keywords:Zhejiang merchants  competitive advantage  subjective conditions  
本文献已被 CNKI 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号