|
|||||
|
|
Special issue of Journal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue” |
|
| Authors: | Stephen L. Vargo and Robert F. Lusch |
| Affiliation: | (1) Shidler College of Business, University of Hawaii, 2024 Maile Way, Honolulu, HI 96822, USA;(2) University of Arizona, 320 McClelland Hall, 1130 E. Helen Street, Tucson, AZ 85721, USA |
| Abstract: | |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |