| 电子商务环境下客户关系管理系统的绩效评价 |
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| 引用本文： | 王冬云.电子商务环境下客户关系管理系统的绩效评价[J].中国市场,2008(19):74-75. |
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| 作者姓名： | 王冬云 |
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| 作者单位： | 广西柳州职业技术学院经济管理系 |
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| 摘 要： | 综合当前各种客户管理关系绩效的评价方法,从评价主体、评价客体、评价指标、评价方法四个方面构建一种新型的CRM绩效评价体系架构,从多方位评价客户关系管理系统的运营效果及各种效益,为企业实施和应用客户关系管理系统的绩效评价提供理论参考。
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| 关 键 词： | 电子商务 绩效 评价 |
The Value of CRM Performance under Circumstance of Electronic Commerce |
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| Wang Dongyun.The Value of CRM Performance under Circumstance of Electronic Commerce[J].China Market,2008(19):74-75. |
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| Authors: | Wang Dongyun |
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| Institution: | Wang Dongyun (Economic Manage Department,Liuzhou Vocational Technical College) |
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| Abstract: | Integrating current CRM performance value method .In this paper, A new-style system framework which involved main body, object, index and method is put forward . The framework can estimate CRM operative effect and diversified benefit. At the same time, it can provide academic reference for enterprise and customer implementing CRM. |
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| Keywords: | electronic commerce results evaluate |
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