中小企业发展的蓝海战略理论研究

蓝海战略有别于传统中小企业发展理论.它是在价值创新的理论基础上以价值曲线、四步动作框架、坐标格和战略布局图为分析工具的一个战略制定与实施系统.它为中小企业提供了一个新的战略视角,对中小企业获得持续性赢利的市场空间、推动中小企业发展具有重要意义.在实践中,中小企业可以从替代性行业、不同战略类型、客户链、互补性产品或服务、客户的功能性和情感性诉求以及未来中发现自己的"蓝海",开创全新的市场.

Theoretical Research of the Blue Ocean Strategy for SME Development

Blue Ocean Strategy is different from the traditional theory on the development of small and medium enterprises.It is a system for strategy making and implementation on the theoretical basis of value innovation with the value curve,four-step framework for action,the coordinate grid and the map of strategic layout as the analysis tools.It provides SMEs with a new strategic perspective and is of great significance for small and medium enterprises obtaining continuously profitable market and promoting the deve...