基于优势资源观的企业持续竞争优势研究

从优势资源观的角度来探讨企业的持续竞争优势。企业的竞争优势的源泉来自于企业拥有的优势资源,优势资源也是核心竞争力的来源;核心竞争力是形成竞争优势的关键,最后通过扩展竞争优势并获得持续的竞争优势。文中提出了基于优势资源观的企业持续竞争优势模型,并讨论了如何构建企业的持续竞争优势。

To Study on the Sustained Competitive Advantage of Enterprise Based on the View of Superior Resources

The paper explores the sustained competitive advantage based on the superior resource view of the firm.The superior resources owned by the firm are the source of the competitive advantage,as well as the source of the core competence,which is the key point of the competitive advantage;at last the sustained competitive advantage formed by extending the competitive advantage.A sustained competitive advantage model based upon the view of the superior resources is presented and how to construct the sustained com...