| 山东省民营企业绿色营销现状与对策分析 |
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| 引用本文： | 许今.山东省民营企业绿色营销现状与对策分析[J].山东纺织经济,2007(2):65-67. |
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| 作者姓名： | 许今 |
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| 作者单位： | 武汉理工大学,湖北武汉,430070 |
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| 摘 要： | 绿色营销是一个全新的营销观,是21世纪企业实现可持续发展的必然选择。本文首先从绿色营销发展现状入手,分析民营企业绿色营销的发展机遇,指出山东省民营企业发展中存在的障碍因素,从而进一步提出山东省企业在绿色营销中实现可持续发展的对策,达到理论与实践的统一。
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| 关 键 词： | 绿色营销 民营企业 对策 |
| 文章编号： | 1673-0968（2007）02-0065-03 |
The Situation and Countermeasures of the Shandong Private Enterprises Green Marketing |
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| Xu Jin.The Situation and Countermeasures of the Shandong Private Enterprises Green Marketing[J].Economy of Shangdong Textile,2007(2):65-67. |
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| Authors: | Xu Jin |
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| Institution: | Wuhan University of Technology, Wuhan 430070, China |
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| Abstract: | Green marketing is a new marketing concept that the 21st century is an inevitable choice for enterprises to achieve sustainable development. The article talks about the green marketing from the current development, analyze the opportunities and challenges of green marketing, and identified it’s obstacles factors during its development. Finally, getting the measure to achieve sustainable development when our private enter- prises actualize green marketing, reach the unified of the theory and practice. |
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| Keywords: | green marketing private enterprises countermeasures |
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