Tourist holiday options: timeshare versus competition

The timeshare industry's success has been limited by an unenthusiastic reception from consumers, governments, investors, and the media. The everincreasing world population, increasing GDP, and improved communications resulting from the technological revolution, all indicate an expanding tourism market. Although timeshare's market share is currently increasing more rapidly than most other tourism sectors, to achieve its full growth potential the industry must improve its imagemarketing and products must be tailored to the requirements of consumers. Timeshare must demonstrate a significant social and economic contribution in order to obtain publicsector support and government incentives made available to traditional tourism industry.