| 我国企业实施绿色营销的对策研究 |
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| 引用本文： | 张玉艳,张玉振.我国企业实施绿色营销的对策研究[J].企业技术开发,2009,28(4). |
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| 作者姓名： | 张玉艳 张玉振 |
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| 作者单位： | 张玉艳,ZHANG Yu-yan(钟山职业技术学院,经济系,江苏,南京,210000);张玉振,ZHANG Yu-zhen(南京师范大学,江苏,南京,210000)
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| 摘 要： | 企业实施绿色营销是一项复杂的系统工程,是可持续发展战略的必然要求。文章从我国企业实施绿色营销面临的问题出发,阐明了开展绿色营销需要政府、消费者和企业三方的协调和共同努力,并相应提出了实施绿色营销的基本策略。
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| 关 键 词： | 企业 绿色营销 可持续发展 策略 |
Study on strategy research of China's enterprise implementing green marketing |
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| ZHANG Yu-yan,ZHANG Yu-zhen.Study on strategy research of China's enterprise implementing green marketing[J].Technological Development of Enterprise,2009,28(4). |
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| Authors: | ZHANG Yu-yan ZHANG Yu-zhen |
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| Institution: | 1.Economic College;Zhongshan Vocational Polytechnic;Nanjing;Jiangsu 210000;China;2.Nanjing Normal University;China |
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| Abstract: | Enterprises implementing green marketing is a complex and systematic project, and is the inevitable require- ment for the strategy of sustainable development. Based on the analysis of the issues China’s enterprises encountered when implementing green marketing, this paper explains this course needs the coordination and collective efforts of government, consumer and enterprise, and offers some suggestions on how enterprises grasp opportunities develop green marketing. |
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| Keywords: | enterprise green marketing strategy of sustainable development strategy |
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