| Chinese Advertising and Advanced Chinese Culture |
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| 作者姓名： | Liu Fan |
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| 摘 要： | Chinese advertising has long been inseparable from the Chinese na- tional culture from late Shang Dynasty and early Zhou Dynasty when Jiang Ziya beat sword to spread sound to the 21st century when the badge of Beijing 2008 Olympic Games sweeps the whole world. With cultural trait as one of its fundamental character, advertising naturally becomes one
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| 关 键 词： | 中国 先进文化 广告节 广告业 公益广告 |
Chinese Advertising and Advanced Chinese Culture |
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| Liu Fan.Chinese Advertising and Advanced Chinese Culture[J].China's Foreign Trade,2006(7):6-7. |
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| Authors: | Liu Fan |
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| Abstract: | Chinese advertising has long been inseparable from the Chinese national culture from late Shang Dynasty and early Zhou Dynasty when Jiang Ziya beat sword to spread sound to the 21 st century when the badge of Beijing 2008 Olympic Games sweeps the whole world. With cultural trait as one of its fundamental character, |
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