| 新疆移动服务营销策略浅析-以乌鲁木齐市场为例 |
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| 引用本文： | 刘雷鸣,刘晓芬. 新疆移动服务营销策略浅析-以乌鲁木齐市场为例[J]. 山东纺织经济, 2013, 0(10): 104-107 |
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| 作者姓名： | 刘雷鸣 刘晓芬 |
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| 作者单位： | 石河子大学经管学院新疆石河子832000 |
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| 摘 要： | 本文以服务营销组合策略为依据,简述新疆移动通信有限公司概况,分析新疆移动乌鲁木齐市场服务营销组合现状并从中发现问题,然后以乌鲁木齐市消费者需求为出发点,提出新疆移动乌鲁木齐市场服务营销组合策略的改善意见,为提高服务水平、企业竞争优势提供可行性依据。
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| 关 键 词： | 新疆移动 服务营销 策略 |
Research on Service Marketing Strategy of Xinjiang Mobile Corporation |
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| LiuLeiming , LiuXiaofen. Research on Service Marketing Strategy of Xinjiang Mobile Corporation[J]. Economy of Shangdong Textile, 2013, 0(10): 104-107 |
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| Authors: | LiuLeiming LiuXiaofen |
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| Affiliation: | (School of Economics ＆ Management, Shihezi University, Shihezi 832000, China) |
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| Abstract: | In this paper, service marketing mix strategy, based on brief overview of Xinjiang Mobile Communication Company Limited and the business scope of Urumqi, Xinjiang Mobile Service Marketing mix situation and find the problem, then consumer demand as the starting point of Urumqi, Urumqi, Xinjiang Mobile market presented service marketing mix strategies to improve the views to improve service levels, to provide feasible basis for competitive advantage. |
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| Keywords: | Xinjiang Mobile service marketing strategy |
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