| 产品属性与网络市场的柠檬问题 |
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| 引用本文： | 王彩红,张辉. 产品属性与网络市场的柠檬问题[J]. 科技和产业, 2009, 9(7): 53-57 |
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| 作者姓名： | 王彩红 张辉 |
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| 作者单位： | 1. 青岛市黄岛街道办事处,山东青岛,266555
2. 青岛大学国际商学院,山东,青岛,266071 |
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| 摘 要： | 产品属性(搜寻品、经验品和信任品属性)与网络柠檬问题密切相关。本文通过对大量文献和事实的分析发现,并不是每一种产品属性都会引起网络市场的柠檬问题,网络市场上的柠檬问题通常指的是经验品的柠檬问题。本文重点分析了网络市场上经验品柠檬问题的成因和机制,并提出了未来的研究方向。
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| 关 键 词： | 网络柠檬问题 产品属性 经验品 |
The Product Attributes and the Cyber Lemon Problems |
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| WANG Cai-hong,ZHANG Hui. The Product Attributes and the Cyber Lemon Problems[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2009, 9(7): 53-57 |
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| Authors: | WANG Cai-hong ZHANG Hui |
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| Affiliation: | WANG Cai-hong1,ZHANG Hui2(1.Sub-district Office of Huangdao,Qingdao Sh,ong 266555,China,2.Business School of Qingdao University,Qingdao Sh,ong 266071,China) |
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| Abstract: | The product attributes(search,experience and credence) is high correlated with the lemon problems in cyber market. In this paper,based on many correlated literatures and facts,we find that not all these three attributes can lead to adverse selection in the cyber market; however,it often resulted from the experience goods. This paper focus on the causes and mechanism of the adverse selection resulted from experience goods. Finally,some advice for future research had been provided. |
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| Keywords: | adverse selection product attributes experience goods |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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