The limited relevance of culture to strategy |
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Authors: | Kulwant Singh |
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Institution: | (1) Department of Business Policy, National University of Singapore, 1 Business Link, Singapore, 117592, Singapore |
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Abstract: | How are the theory and practice of strategy different in the Asia Pacific? I propose that answers to this question have gained little from incorporating culture as an explanation. There is little evidence that culture-oriented research published in the Asia Pacific Journal of Management or in other management journals has substantially influenced strategy theory. Despite its value in explaining some macro- and micro-phenomena, the construct of culture has not improved understanding of firm strategy or performance. This leads to the general argument that culture has limited relevance for strategy. |
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Keywords: | Theory Practice Strategy Culture Asia |
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