饼干包装设计与营销策略

"商品畅销的诀窍在于商品的印象."包装既是对产品的外在保护,更是一种营销策略,包装设计的好坏往往会影响到该产品的广告宣传效应,成为产品开拓市场的重要影响因素之一.饼干产品的包装设计策略是一个非常逻辑化的促销创意过程.因此,研究包装的设计及营销,对于提升饼干产品的市场竞争力具有重要的意义.

Packaging Design and Marketing Strategy of Cookie

"The best selling product is the impression of the goods". Packaging is not only the outside protec-tion of the product, but also is a kind of marketing strategy. The quality of packaging design always impresses the effect of the advertising of the goods, and become one of the important factor in developing market. The packaging design strategy of cookie is a very logical creation progress in selling. So the research of packaging design and mar-keting strategy is meaningful to promoting market competitiveness of the cookie product.