Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior |
| |
Authors: | En Xie Hock-Hai Teo Wen Wan |
| |
Institution: | (1) Department of Marketing, School of Management, Xi'an Jiaotong University, Xi'an, 710049, Shaanxi Province, P.R. China;(2) School of Computing, National University of Singapore, Room 5-23, SoC 1, Building, 3 Science Drive 2., 117543 Singapore |
| |
Abstract: | Accurate personal information provision is one of the most important determinants of the commercial development of the Web.
However, consumers are usually reluctant to provide personal information or tend to provide false information online because
of their concern about privacy violation risks. We employ a 2× 2× 2 experimental design to examine the effects of reputation,
privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet:
demographic information and personally identifiable information. We discuss the theoretical and practical implications of
the findings. |
| |
Keywords: | Consumer personal information Privacy Reputation Privacy notices Reward |
本文献已被 SpringerLink 等数据库收录! |
|