|
|||||
|
|
Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels* |
|
| Authors: | James Jianxin Gong Wim A. Van der Stede S. Mark Young |
| Affiliation: | 1. California State University at Fullerton;2. London School of Economics;3. University of Southern California |
| Abstract: | |
| Keywords: | |