| 情感营销在农产品品牌塑造中的有效运用 |
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| 引用本文： | 李怡芳.情感营销在农产品品牌塑造中的有效运用[J].中国市场,2009(2):64-65. |
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| 作者姓名： | 李怡芳 |
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| 作者单位： | 上海海洋大学,上海,200093 |
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| 摘 要： | 塑造农产品的品牌效应是当下发展繁荣农产品市场的主要策略,在农产品的营销过程中怎样塑造其品牌,便是其成功与否的关键环节,情感营销为农产品品牌的塑造提供了有效的途径。
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| 关 键 词： | 情感营销 农产品 品牌塑造 |
The Effective Utilization of Emotion Marketing in the Brand Molding Process of Agricultural Product |
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| LI Yi-fang.The Effective Utilization of Emotion Marketing in the Brand Molding Process of Agricultural Product[J].China Market,2009(2):64-65. |
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| Authors: | LI Yi-fang |
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| Institution: | Shanghai Ocean University;Shanghai 200093;China |
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| Abstract: | The mold agricultural product's brand effect develops the prosperous agricultural product market main strategy immediately,how to build its brand in the agricultural product marketing process,then caused its success or not key link,the emotion marketing to provide effectively the way for the agricultural product brand mold. |
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| Keywords: | emotional marketing agricultural product brand mold |
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