| 论提升强势品牌竞争力的策略 |
| |
| 引用本文： | 黎敏. 论提升强势品牌竞争力的策略[J]. 商业研究, 2006, 0(5): 71-73 |
| |
| 作者姓名： | 黎敏 |
| |
| 作者单位： | 湖南省经济管理干部学院,公共管理系,湖南,长沙,410004 |
| |
| 摘 要： | 当前,品牌是市场经济的通行证,中国企业的品牌竞争力将直接经受国际国内市场激烈竞争的考验。企业提升品牌的竞争力主要通过企业开发和巩固企业核心竞争力、创造品牌忠诚、将企业文化根植于企业的价值观、产品不断创新等一系列措施来实现,重点在于最大限度地创造强势品牌,从而保证企业经营获得长期的竞争优势。
|
| 关 键 词： | 品牌经营 强势品牌 竞争力 |
| 文章编号： | 1001-148X(2006)05-0071-03 |
| 收稿时间： | 2004-12-28 |
| 修稿时间： | 2004-12-28 |
The Tactics of Promoting Surging Brand Competitiveness |
| |
| LI Min. The Tactics of Promoting Surging Brand Competitiveness[J]. Commercial Research, 2006, 0(5): 71-73 |
| |
| Authors: | LI Min |
| |
| Affiliation: | Department of Public Administration, Hunan Economics and Management Cadre College, Changsha, Hunan 410004, China |
| |
| Abstract: | Currently brand is a pass of the market economy.The brand competitiveness of Chinese enterprises need stand the test of the keen international competition.They should develop and consolidate the key competitiveness building brand loyalty,strengthening corporate culture value,and constant innovation.The focal point lies in creating the surging brand to the maximum extent so as to guarantee that enterprises manage and obtain the long-term competitive advantage. |
| |
| Keywords: | brand management surging brand competitiveness |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
