| Abstract: | The Value of Plains Cotton Cooperative Association is a teaching case that allows students to consider the cooperative business model and the impact of this unique form of organization in agriculture. The Plains Cotton Cooperative Association (PCCA) , a highly successful, innovative, and dominant cotton cooperative, is considered in this case.
The general question is whether the cooperative form of organization is viable and relevant in the face of intensifying economic competition. Cotton producers and long-time co-op members must decide if they will remain loyal to the cooperative in light of recent negative publicity and disappointing returns from its marketing operations. |
