| Abstract: | This article presents a study on work‐related lifelong learning for entrepreneurs in the agri‐food sector. Accordingly, learning needs, learning preferences, learning motivation and conditions in the context of lifelong learning were identified. The results indicate that technology, IT and entrepreneurial competencies will become of increasing importance in the future. Non‐formal and informal learning seem to play an especially important role in the competence development of entrepreneurs. Supporting learning in a personal way is a critical factor in stimulating lifelong learning. The results might provide some important starting points for the support of lifelong learning in practice. Investment in new, different, long‐term work‐related learning arrangements than have been undertaken hitherto is a high priority. Workplace learning for entrepreneurs in the context of lifelong learning should take place in settings where (new) knowledge is constructed in dialogue with the entrepreneurs’ environment and where personal competence development is facilitated by experts in learning. |
