| 世博会对旅行社体验营销的启发——以南湖国旅城为例 |
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| 引用本文： | 周英豪. 世博会对旅行社体验营销的启发——以南湖国旅城为例[J]. 江苏商论, 2014, 0(8): 30-31 |
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| 作者姓名： | 周英豪 |
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| 作者单位： | 浙江商业职业技术学院 |
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| 基金项目： | 本研究得到浙江省软科学课题“浙江省农产品贸易设限阻力程度测度及双边农产品贸易福利决定因素研究”,项目批准号：2012C35046）的资助 |
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| 摘 要： | 文章以南湖国旅城为例,研究其创新的旅游世博会式体验营销模式,及其在旅行社门店中的实际应用形式。研究发现,从旅游城的展陈设计、精心布置中体现了旅行社企业经营者对旅游者需求和旅游市场发展规律的敏锐捕捉。
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| 关 键 词： | 世博会 旅行社 体验营销 南湖国旅城 |
Inspiration of Expo for Travel Agencies Experiential Marketing - Taking Nanhu Travel Town as an Example |
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| Zhang Hai-yan. Inspiration of Expo for Travel Agencies Experiential Marketing - Taking Nanhu Travel Town as an Example[J]. Jiangsu Commercial Forum, 2014, 0(8): 30-31 |
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| Authors: | Zhang Hai-yan |
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| Affiliation: | Zhang Hai-yan (Guangdong Polytechnic Normal University,Guangzhou,510665) |
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| Abstract: | This paper studies that Nanhu Travel Town creats a new type of Experience marketing model in form of tourism Expo.And it investigates the practical application of the senses, Feelings,thinking,actions and associations in the travel agencies store.From the display design of Nanhu Travel Town,it reflects that the tour operators capture the needs of tourists and the development of the tourism market. |
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| Keywords: | Expo travel agencies experiential marketing Nanhu Travel Town |
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