Abstract: | One of the hottest buzzwords in today's global corporate environment is “sustainability.” But long before the topic became “cool,” it was on the mind and on the agenda of Costa Rica's president, José María Figueres. In this well‐thought‐out article, Figueres maps the route that he forged for Costa Rica's future as a developing country leveraging its resources into a model of sustainable development for Latin American emerging economies. Using concrete examples, he explains the thought leadership behind projects that have moved Costa Rica into the forefront of countries doing well by also doing good. © 2008 Wiley Periodicals, Inc. |