Music,markets and consumption

ABSTRACT

Recognised as intangible cultural heritage, the tradition of the Viennese coffeehouse culture attracts tourists. This study examines how the intangible heritage tourism of the Viennese coffeehouse culture has been developed and mutually constructed through the relational network of social practice and how it has functioned as a significant legacy for the development of Viennese cultural tourism. The results reveal that five groups of significant actors/actants have impacted the development of the intangible heritage tourism of Viennese coffeehouses: celebrities, pastries, indoor settings, recommendations, and servicescapes. These actors/actants have become collectively embedded into the relational network of Viennese coffeehouse culture.