| 中国市场进入障碍与经典理论相一致吗? |
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| 引用本文： | 牛永革. 中国市场进入障碍与经典理论相一致吗?[J]. 商业经济与管理, 2008, 199(5): 43-49 |
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| 作者姓名： | 牛永革 |
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| 作者单位： | 太原工业学院,管理工程系,山西,太原,030008 |
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| 摘 要： | 文章从中国迟缓进入者企业类别中抽选了204个有效样本,检验中国经济环境下进入障碍结构和各个构成类别的重要性.研究显示,中国经济环境主要由三种进入障碍构成,分别是资金、竞争和经营环境,集中反映了14种不利因素.另外,中国经济环境中不存在经典理论普遍认同的最重要的进入障碍--守成者的成本优势,同时发现中国最重要的进入障碍是守成者管理经验.
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| 关 键 词： | 市场进入 市场进入障碍 中国经济 中国 市场 进入障碍 理论 Barriers Market Entry Research Environment 管理经验 发现 成本优势 守成 存在 因素 经营环境 竞争 资金 显示 研究 企业类别 |
Research on Market Entry Barriers in China's Economic Environment |
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| NIU Yong-ge. Research on Market Entry Barriers in China's Economic Environment[J]. Business Economics and Administration, 2008, 199(5): 43-49 |
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| Authors: | NIU Yong-ge |
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| Affiliation: | NIU Yong-ge(Department of Management Engineering,Taiyuan Institute of Technology,Taiyuan 030008,China) |
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| Abstract: | This paper,taking the judgment sampling method,has drawn 204 effective samples from China's firms that are laggard entrants,and has validated the framework of market entry barriers and the importance of individual elements.It has been found that there are three barriers to market entry in China's economic environment,namely,capital,competition and business environment,which reflect 14 kinds of adverse factors.Furthermore,China does not possess the cost advantage of incumbents which is most important among a... |
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| Keywords: | market entry market entry barriers China's economy |
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