中国饭店企业社会责任实现机制研究

当前,旅游企业承担相应的社会责任具有重要意义。文章基于利益相关者识别的视角,采用扎根理论的质性研究方法,通过对36位饭店中高层管理人员进行访谈而得到的数据进行分析,得出结论：第一,饭店的利益相关者分为两类：＂命运共同体＂,包括业主和员工;＂利益共同体＂,包括顾客、当地政府、特殊群体、社会舆论和社区。针对前者所承担的是基础型社会责任,针对后者的是升华型社会责任。第二,这两类社会责任都是通过＂动机—认知—行为—结果＂的机制来实现,但机制中的各个环节内容不尽相同,特别是升华型社会责任的动机复杂性决定了其实现的难度较大。第三,与一般企业相比,饭店企业承担社会责任的特殊性在于：一是国有饭店首先注重关注和解决员工就业,而民营饭店首先注重给业主带来回报;二是在环境保护和节能减排方面和作为对外交流平台和＂形象窗口＂方面,特定类型的饭店要比一般企业承担更多和更特殊的社会责任。

Research on Corporate Social Responsibility Implementation Mechanism of Chinese Hotels

It is of great significance that the tourism and hospitality enterprises take on much more corporate social responsibilities.Based on the perspective of stakeholder identification theory,this paper analyzes the qualitative data from interviewing 36 senior executives by using grounded theory method.The conclusions include: Firstly,there are two types of hotel stakeholders,one is called destiny community which includes owners and staff,and the other one is interest community which includes customers,local go...