| 会展业和旅游业合作动因——基于战略联盟视角的分析 |
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| 引用本文： | 吴开军.会展业和旅游业合作动因——基于战略联盟视角的分析[J].旅游学刊,2011,26(4):73-81. |
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| 作者姓名： | 吴开军 |
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| 作者单位： | 广东商学院旅游学院,广东,广州,510320 |
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| 摘 要： | 文章从构建会展业和旅游业战略联盟视角分析其合作的动因,采用定量研究方法对合约式联盟和股权联盟动因、处于不同产业链位置的联盟动因、不同类别组织间的联盟动因的差异性进行了分析。
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| 关 键 词： | 会展业 旅游业 合作动因 战略联盟 |
On the Cooperative Motive between MICE and Tourism Industry——Based on the Analysis from the Perspective of Strategic Alliance |
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| WU Kai-jun.On the Cooperative Motive between MICE and Tourism Industry——Based on the Analysis from the Perspective of Strategic Alliance[J].Tourism Tribune,2011,26(4):73-81. |
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| Authors: | WU Kai-jun |
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| Institution: | WU Kai-jun(1.The Tourism School of Guangdon University of BusinessStudies,Guangzhou 510320,China) |
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| Abstract: | The paper gives a brief analysis of the cooperative motive between MICE and tourism industry from the perspective of constructing their strategic alliance by employing the quantitative study approach to analyze the different motives between contracted alliance and stocked alliance,alliance in different industrial chains and alliance in different types of organizations. |
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| Keywords: | MICE tourism industry cooperative motive strategic alliance |
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