| 窄众媒体发展之路——《糖烟酒周刊》经营策略研究 |
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| 引用本文： | 张士贤. 窄众媒体发展之路——《糖烟酒周刊》经营策略研究[J]. 价值工程, 2010, 29(16): 26-26 |
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| 作者姓名： | 张士贤 |
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| 作者单位： | 河北日报报业集团,石家庄,050000 |
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| 摘 要： | 成功源于方法、源于策略。本文联系《糖烟酒周刊》的发展轨迹,揭示了该刊从经营定位、经营体制、管理模式、经营策略等方面的转变,由简单的杂志到经营品牌,成功实现了从专业商务期刊向媒体运营平台的跨越发展的过程。
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| 关 键 词： | 窄众媒体 经营策略 研究 |
Development Path of Medias with Limited Audience: sugar Tobacco Weekly Business Strategy |
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| Zhang Shixian. Development Path of Medias with Limited Audience: sugar Tobacco Weekly Business Strategy[J]. Value Engineering, 2010, 29(16): 26-26 |
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| Authors: | Zhang Shixian |
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| Affiliation: | Zhang Shixian(Hebei Daily Newspaper Group,Shijiazhuang 050000,China) |
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| Abstract: | Success comes from method,from strategy.This paper contacts The Sugar Tobacco Weekly trajectories,to reveal its business orientation,management system,management mode,and the transformation of business strategy,the spanning development process from simple magazine to a successful brand,from professional business periodicals to media operation platform. |
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| Keywords: | media with limited audience business strategy research |
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