中国红色旅游可持续发展研究

在分析红色旅游的内涵、特点和意义的基础上,指出了红色旅游存在着产品竞争力较弱、生命周期波动性大和空间竞争激烈等影响红色旅游可持续发展的问题,提出了促进红色旅游可持续发展的策略:有选择地做好重点地区、重点景区景点规划工作;加强红色旅游的点、线、面综合开发;加快红色旅游产品创新和红色旅游地基础设施建设、生态环境建设和文化建设;提高旅游服务管理水平和加大市场营销力度。

Study on sustainable development of Red Tourism in China

Based on the recognition of the red tourism connotation,characteristic and meaning,this paper analyses the problems of the red tourism sustainable development in China.Basing on the above analysis,the author gives the concrete countermeasures of the sustainable development of the red tourism in China.They include marking out the selective and important spot and region of the red tourism;strengthening the integrated exploitation,that is,"spot","route" and "area" are exploited synchronously,"spot" means the important and selective the red tourism destination,"route" means the integrated exploitation of the red tourism products,"area" means the integrated exploitation of the red tourism and other tourisms;picking up the innovation of the red tourism products and the construction of the red tourism destination including the basic establishment,the ecological environments and the red culture;enhancing the managing level of the tourism serving and enlarging the marketing power.