制造企业新产品开发构思阶段风险评估研究

制造企业的新产品开发是个复杂的系统工程,不仅耗资多、难度大,而且风险性高,在开发过程中经常会出现众多不确定因素,导致新产品开发的失败.分析制造企业新产品开发构思阶段的风险因素与特征,构建有效的风险评估指标体系,采用模糊评价法,对A企业新产品开发构思阶段进行风险评估并提出相应对策,从而降低企业新产品开发风险,提高新产品开发成功率,这对我国企业新产品开发决策具有重要的指导意义.

The Research of the Risk of the Development of a New Product of the Manufacturing Business

The development of a new product of the manufacturing business in a complicated system,which not only cost much and is very difficult,but also the risk is very high.There are a lot of indeterminations factors appearing in the developing process that can cause the failure in the development of this new product.We analysis the risk factor of the stage,set up the valid risk which takes the gauge of index sigh system,adopt the faintness synthesize to evaluate the method and to make the new product in business enterprise development so that we can lower the new product in business enterprise development rish and increase the new product development success rate,which has the most most important leading meaning to the new product in business development of our country.