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关于广东举办大型旅游节事活动布局决策的思考
引用本文:黄伟钊,许丹莉.关于广东举办大型旅游节事活动布局决策的思考[J].桂林旅游高等专科学校学报,2007,18(4):508-512.
作者姓名:黄伟钊  许丹莉
作者单位:广东省旅游职业技术学校,广东,广州,510515
基金项目:广东省旅游职业技术学校旅游科学研究所的肖惠如老师协助收集和核准本文引用的有关数据,特此致谢.
摘    要:针对在广东省举办此类大型旅游节事活动的布局决策问题进行思考和探讨,认为旅游节事之“布局”系指旅游节事活动在时间、空间、主题及具体活动项目等方面的选择、设计和决策的活动,广东举办大型旅游节事活动时间布局上可以考虑与久负盛名的广交会结合或与已有的节日相结合;空间布局上采用“一城主办,众星捧月”的形式;主题布局上强调主题的新鲜;具体活动布局上关注活动的效益。

关 键 词:旅游节事  旅游经济  布局  决策
文章编号:1008-6080(2007)04-0508-05
修稿时间:2007-01-18

Thoughts on Decision-making on layout of Holding Royal Events for Tourism in Guangdong Province
HUANG Wei-zhao,XU Dan-li.Thoughts on Decision-making on layout of Holding Royal Events for Tourism in Guangdong Province[J].Journal of Guilin Institute of Tourism,2007,18(4):508-512.
Authors:HUANG Wei-zhao  XU Dan-li
Institution:Guangdong Tourism School, Guangzhou 510515, China
Abstract:There are several thoughts in this article on the issue of decision-making on layout of holding royal events for tourism in Guangdong.The paper points out that the layout of tourism events is selection,design and decision of the events in the time,the space,the theme and the arrangement of concrete activities.In the time layout,I think,it may integrate with China Import and Export Fair(Guangzhou,China),or with a certain festival.In the space layout,it is feasible that one city fronts for it and a lot of other cities assist it.In the theme layout,the fresh theme is fundamental.In the particular layout of concrete activities,it should focus on the benefit of tourism events.
Keywords:tourism event  tourism economy  layout  decision-making
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