The 2008 Olympic Games： Opportunities and Challenges for Sports Marketing

The Olympic Events are a good opportunity to expand the services. It is two-folded：
a）The building-up of communication equipments for the Olympic Village and the games venues provides vast opportunity for manufacturers and contractors.

The 2008 Olympic Games: Opportunities and Challenges for Sports Marketing

Sport marketing refers to the specific application of marketing principles to sport products (e.g.,teams,leagues,events,etc.) together with the marketing of non-sports products (e.g.,cigarettes,beer,longdistance phone service,etc,) through associations with various sports. The explosive growth of sports marketing occurred at the 1984 Summer Olympics in Los Angeles, when corporate sponsors used the Games as a platform to market their brands. Coca-Cola, for example, spent nearly US$30 million to support its official sponsorship of the Games.