| 与外资银行争夺客户的竞争战略 |
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| 引用本文： | 彭树根.与外资银行争夺客户的竞争战略[J].广西经济管理干部学院学报,2002,14(3):60-62. |
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| 作者姓名： | 彭树根 |
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| 作者单位： | 建设银行广西区分行,柳州审计办,广西,柳州,545001 |
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| 摘 要： | 随着中国加入世贸组织 ,大量外资银行将获准逐步进入中国 ,银行之间对客户的竞争将会更加激烈。文章探讨并提出我国商业银行与外资银行争夺客户的多种战略。
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| 关 键 词： | 入世 商业银行 竞争战略 |
| 文章编号： | 1008-8806(2002)03-0060-03 |
| 修稿时间： | 2002年3月21日 |
Competitive Strategy of Contending for Customers with Foreign - Funded Bank |
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| PENG Shu-gen.Competitive Strategy of Contending for Customers with Foreign - Funded Bank[J].The Journal of Guangxi Economic Management Cadre College,2002,14(3):60-62. |
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| Authors: | PENG Shu-gen |
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| Abstract: | Since now China has become a member country of WTO, more and more foreign-funded banks will launch on China, and the contention for customers will hence become more and more intense. This paper suggests some competitive strategies for commercial banks of our country. |
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| Keywords: | joining WTO commercial bank competitive strategy |
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